{"product_id":"hydrate-soft-softening-treatment","title":"Hydrate Soft Softening Treatment","description":"\u003cp\u003eWhat It Is Nourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience. What It Does Nourishes and adds touchable softness to dry, color-treated hair. What Else You Need to Know • Key ingredients include Shea Butter and Almond Oil. • Signature aromatherapy blend of Cardamom, Cedarwood, and Sandalwood. • ZeroSulfate, 100% Vegan Formula. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"6.8 oz","offer_id":44778205151277,"sku":null,"price":49.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0285\/0009\/9117\/files\/2569495.png?v=1775087765","url":"https:\/\/www.studio1beauty.com\/products\/hydrate-soft-softening-treatment","provider":"Studio 1 Beauty","version":"1.0","type":"link"}