{"product_id":"icy-blond-shampoo","title":"Icy Blond Shampoo","description":"\u003cp\u003emilk_shake icy blond shampoo is a color-depositing toner \u0026amp; cleanser all in one. This isn't your average purple shampoo for blonde hair. Instead, this unique, highly black pigmented shampoo neutralizes yellow \u0026amp; brassy tones for a picturesque platinum finish. Best suited for very light, cooler blonde, or platinum blonde hair. For best results, finish with icy blond conditioner.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply evenly to damp hair, leave in for a few minutes, then rinse. If a more intense result is desired, leave in for a few more minutes. Once desired pigment has been achieved, icy blonde should be used once a week and alternate with other color-safe to maintain results.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\u003cp\u003eNeutralizes Yellow \u0026amp; Golden Tones – Special black pigments tone down unwanted warmth for a clean, cool blond finish. Brightens and Enhances Icy Tones – Helps maintain luminous, ash-toned blond, platinum, and silver shades. Gentle Cleansing for Lightened Hair – SLS\/SLES-free formula respects the delicate structure of pre-lightened or bleached hair. Enriched with Milk Proteins – Strengthens and softens strands while restoring shine and manageability. Cool-Toned Radiance with Every Wash – Leaves blond hair vibrant, glossy, and salon-fresh between toning sessions.\u003c\/p\u003e","brand":"Milkshake","offers":[{"title":"10.1 fl. oz.","offer_id":44850504597549,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"33.8 fl. oz.","offer_id":44850504630317,"sku":null,"price":62.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.studio1beauty.com\/products\/icy-blond-shampoo","provider":"Studio 1 Beauty","version":"1.0","type":"link"}