Get the NEW Blonde Life Essential Opener for $99!
Joico’s newly expanded lightening and toning system puts the power of pale right into your hands.
Created with bond-building Arginine and a signature blend of Tamanu and Monoi oils.
The updated Blonde Life collection - including the new Balayage Lightener, Demi Gloss, and Coconut Oil Developer - joins forces to deliver strong blonde results.
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