Joico Hydrate & Define Curl Crème Styler

• Leaves curls feeling hydrated and looking healthy
• Strengthens* hair and reduces breakage by
• Shields from thermal damage up to
• Provides lightweight, flexible hold – no stiffness, no tackiness, no weigh-down
• Against combing breakage on damaged hair vs. a non-conditioning shampoo

Apply to wet hair. Allow to air-dry or style with a diffuser. Let’s take it further: Rake the cream through soaking wet* hair. If you have thick or denser curl texture, consider applying cream in sections for even distribution. Styling on soaking wet hair will help to reduce frizz and prevent stringy curl clumps. To achieve bouncy and smooth clumps, separate your hair into sections and brush, comb, or rake through. Once the section is smooth and detangled, hold it near the roots and gently shake to encourage the natural curl pattern to form. Gently pulse the formed curl to support curl definition. For added hold, follow with our Define & Seal Curl Defining Gelée. *How wet is "soaking wet"? You should hear a squishing noise as you pulse or scrunch into your hair.

Key Ingredients

• Moringa Oleifera Seed Oil
• Hydrolyzed Pea Protein
• Hydrolyzed Vegetable Protein
• Tocopherol