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Pureology

Hair Care at Studio 1 Beauty — curated since 1976

Color-treated hair, vegan, concentrated formulas

Shop Pureology

48 products available

Pureology is the #1 recommended brand for color-treated hair in the US. Their 100% vegan, sulfate-free formulas are concentrated — so a little goes a long way. The signature AntiFade Complex protects color vibrancy while their ZeroSulfate shampoos gently cleanse without stripping. Maximum results, minimum waste.

Focus: color-treated hair, vegan, concentrated formulas

USA · Shop Pureology with confidence at Studio 1 Beauty — every product is 100% authentic, sourced from authorized distributors. Earn 10% back as GLOW Bucks on every order.

What they're known for

Color-treated hair

Vegan

Concentrated formulas

Not sure where to start with Pureology?

Tell us about your hair type and goals — we'll match you to the right Pureology products.

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Common Questions

Frequently asked questions

Which product should I start with?

Start with the hero product for your concern — usually a treatment or targeted shampoo. Not sure? Ask Vi for a personalized recommendation based on your hair type.

How long until I see results?

Most customers notice a difference within 2-4 washes. Bond-repair treatments show results after the first use. For long-term transformation, stay consistent for 4-6 weeks.

Can I mix this brand with other brands?

Absolutely. We specialize in building cross-brand routines — combining the best products from multiple professional brands based on what your hair actually needs.

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