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Deva CurlFragrance-Free & Hypoallergenic No-Poo Original$16.77✦ $1.68 backSulfate-freeColor-safe
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Est. 1994, New York City
Hair Care at Studio 1 Beauty — curated since 1976
Curly hair, no-poo, silicone-free
1 products available
DevaCurl is the curl authority — dedicated exclusively to curly, wavy, and coily hair since 1994. Their no-lather, silicone-free approach revolutionized how curls are cared for. From the iconic No-Poo cleanser to their SuperCream styling cream, DevaCurl celebrates natural texture and helps every curl reach its full potential.
Focus: curly hair, no-poo, silicone-free
Est. 1994, New York City · Shop DevaCurl with confidence at Studio 1 Beauty — every product is 100% authentic, sourced from authorized distributors. Earn 10% back as GLOW Bucks on every order.
What they're known for
Tell Vi about your hair and goals — Vi scores every DevaCurl product to your strands, in just a few clicks.

Start with the hero product for your concern — usually a treatment or targeted shampoo. Not sure? Ask Vi for a personalized recommendation based on your hair type.
Most customers notice a difference within 2-4 washes. Bond-repair treatments show results after the first use. For long-term transformation, stay consistent for 4-6 weeks.
Absolutely. We specialize in building cross-brand routines — combining the best products from multiple professional brands based on what your hair actually needs.