Est. 1975, Los Angeles
Joico
Hair Care at Studio 1 Beauty — curated since 1976
Keratin repair, damage protection, color longevity
79 products available
Joico has been a cornerstone of professional hair care for over 50 years. Known for their revolutionary K-PAK reconstructor system and Defy Damage protection line, Joico products are built on advanced keratin science that repairs and strengthens hair from the inside out. The stylist's choice for serious damage repair.
Focus: keratin repair, damage protection, color longevity
Est. 1975, Los Angeles · Shop Joico with confidence at Studio 1 Beauty — every product is 100% authentic, sourced from authorized distributors. Earn 10% back as GLOW Bucks on every order.
What they're known for
Keratin repair
Damage protection
Color longevity
Not sure where to start with Joico?
Tell us about your hair type and goals — we'll match you to the right Joico products.
Frequently asked questions
Which product should I start with?
Start with the hero product for your concern — usually a treatment or targeted shampoo. Not sure? Ask Vi for a personalized recommendation based on your hair type.
How long until I see results?
Most customers notice a difference within 2-4 washes. Bond-repair treatments show results after the first use. For long-term transformation, stay consistent for 4-6 weeks.
Can I mix this brand with other brands?
Absolutely. We specialize in building cross-brand routines — combining the best products from multiple professional brands based on what your hair actually needs.