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Serie Expert Vitamino Color Spectrum Purple Shampoo
L'Oreal Professionnel

Serie Expert Vitamino Color Spectrum Purple Shampoo

Best for Blondes and clients with…
$44.18
$4.42 back in GLOW Bucks
In Stock Ships in 1–2 business days
Add $105.82 for free shipping
Order today — arrives soon · ships from Ohio in 1–2 days
Authenticity guaranteed, salon-direct
Free shipping over $150
30-day returns
Earn 10% in GLOW Bucks
Neutralizes yellow tonesIlluminates brightnessMaintains blonde vibrancyGently cleanses
Description
What it is. A toning shampoo that gently cleanses while neutralizing yellow tones and illuminating brightness. Purple shampoo is ideal for blondes and lightened hair.

What it does. Lock in all 5 dimensions of the color spectrum: shine, saturation, contrast,

Hair type: Straight, Wavy, Curly, Coily, Fine, Normal, Thick
Targets: Color

Pro Tip

Use once weekly with the complete Vitamino Color Spectrum system - adjust frequency based on desired toning intensity.

Benefits
  • Neutralizes yellow tones
  • Illuminates brightness
  • Maintains blonde vibrancy
  • Gently cleanses
Key ingredients
  • Acid Violet 43 (toning)
  • Acid Red 52 (yellow neutralizing)
  • Titanium Dioxide (brightness)

As listed by the brand.

How to use

Distribute evenly through wet hair and massage until a lather forms. Rinse thoroughly. Follow with Vitamino Color Spectrum Conditioner or Mask (sold separately). Use once a week with the full Vitamino Color Spectrum system for best results.

Shipping & returns

Free shipping on orders over $150. Most orders ship within 1–2 business days from Strongsville, Ohio. Free 30-day returns on unopened products.

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