USA
Not Your Mother's
Hair Care at Studio 1 Beauty — curated since 1976
Affordable, fun, every hair concern
Not Your Mother's creates fun, affordable hair care that actually delivers. With lines targeting every hair concern — from Curl Talk (curls) to Blonde Moment (toning) to Beach Babe (texture) — they prove that great hair care doesn't have to be expensive or boring. Real results, no pretension.
Focus: affordable, fun, every hair concern
USA · Shop Not Your Mother's with confidence at Studio 1 Beauty — every product is 100% authentic, sourced from authorized distributors. Earn 10% back as GLOW Bucks on every order.
What they're known for
Affordable
Fun
Every hair concern
Not sure where to start with Not Your Mother's?
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Frequently asked questions
Which product should I start with?
Start with the hero product for your concern — usually a treatment or targeted shampoo. Not sure? Ask Vi for a personalized recommendation based on your hair type.
How long until I see results?
Most customers notice a difference within 2-4 washes. Bond-repair treatments show results after the first use. For long-term transformation, stay consistent for 4-6 weeks.
Can I mix this brand with other brands?
Absolutely. We specialize in building cross-brand routines — combining the best products from multiple professional brands based on what your hair actually needs.