Los Angeles, CA
OUAI
Hair Care at Studio 1 Beauty — curated since 1976
Effortless styling, clean beauty, california cool
17 products available
OUAI (pronounced 'way') was created by celebrity hairstylist Jen Atkin for the social media generation. Clean, effective, beautifully scented products that simplify your routine. From their best-selling Wave Spray to the addictive Melrose Place fragrance, OUAI is effortless California cool in a bottle.
Focus: effortless styling, clean beauty, California cool
Los Angeles, CA · Shop OUAI with confidence at Studio 1 Beauty — every product is 100% authentic, sourced from authorized distributors. Earn 10% back as GLOW Bucks on every order.
What they're known for
Effortless styling
Clean beauty
California cool
Not sure where to start with OUAI?
Tell Vi about your hair and goals — Vi scores every OUAI product to your strands, in just a few clicks.
17 products
Frequently asked questions
Which product should I start with?
Start with the hero product for your concern — usually a treatment or targeted shampoo. Not sure? Ask Vi for a personalized recommendation based on your hair type.
How long until I see results?
Most customers notice a difference within 2-4 washes. Bond-repair treatments show results after the first use. For long-term transformation, stay consistent for 4-6 weeks.
Can I mix this brand with other brands?
Absolutely. We specialize in building cross-brand routines — combining the best products from multiple professional brands based on what your hair actually needs.
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