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Built to scale.
Studio 1 Beauty combines 50 years of salon expertise with AI-powered personalization and a loyalty program that drives repeat purchases.
$1.2M
Annual GMV
+24% MoM
5.2:1
LTV:CAC Ratio
Above 3:1 target
4.8%
Conversion Rate
+1.2% vs industry
12K+
Active Customers
+18% MoM
Unit economics
The fundamentals that drive sustainable growth.
Customer Acquisition Cost
$18
Industry avg: $28
Outperforming
Customer Lifetime Value
$284
Industry avg: $138
Outperforming
Gross Margin
72%
Industry avg: 60-65%
Outperforming
Repeat Purchase Rate
38%
Industry avg: 25%
Outperforming
Average Order Value
$67
Industry avg: $48
Outperforming
Net Revenue Retention
118%
Industry avg: 100%
Outperforming
Vi AI stylist impact
Our AI hair expert drives measurable conversion lift and customer satisfaction.
Without Vi
2.8%
Conversion Rate
VS
With Vi Engagement
6.4%
Conversion Rate
Vi Engagement Rate
34%
Of site visitors interact with Vi voluntarily
AOV Uplift
+$19
Higher average order for Vi-assisted sessions
Support Deflection
87%
Of inquiries resolved without human escalation
GLOW Bucks loyalty program
Free to join. Members spend more, return more, and refer more.
Enrollment Rate
42%
Of customers join within first purchase
Member LTV Multiple
3.0x
Members spend 3x more than non-members
Active Redemption Rate
68%
Of members redeem GLOW Bucks within 90 days
Market opportunity
Professional hair care is a growing, high-margin market ripe for digital disruption.
TAM
$87B
Global professional hair care market
SAM
$14B
US online professional hair care
SOM
$280M
AI-personalized DTC hair care
Interested in Studio 1 Beauty?
We're building the future of personalized hair care. Let's talk.
Get in TouchLast updated: July 2026