She listens.
To you.
Not just to your hair — to what you want, how you want to feel, what's happening in your life. Then Vi helps you look and feel your best, with the right products from our professional salon brands.
Named for our mom, Violet. Built to make people feel the way she did.
Violet Picone opened our salon in 1976 and ran it for forty years. Her gift was never really about hair — it was about people. She listened, she cared, and her clients became lifelong friends.
We took the way she treated people and gave it a name. Vi — as she's known — carries her spirit forward: the care of a great stylist, now within everyone's reach.
Three steps to looking and feeling your best.
She gets to know you
A few questions about your hair, your life, and how you want to feel.
She brings the expertise
Forty years of salon knowledge, applied to 2,700+ products — each scored for you, and screened for your sensitivities.
You look — and feel — your best
A routine made for you, saved to your Hair Passport — and Vi knows you better over time.
Everything that matters — because all of it is really about you.
Personal, not a search box.
Most stores bolted on a chatbot. Vi is something else — she remembers you, scores every product against your hair, and only ever suggests what's right for you.
She remembers
Your hair, your history, your goals — saved to your Hair Passport, so every visit picks up where you left off.
She screens
Every recommendation is checked against your sensitivities — never a product that isn't right for you.
She scores
2,700+ products, each matched to your unique profile — so you see what's best for you first.
Your hair, in good hands.
Tell her what you want. She'll help you look and feel your best — and you'll earn 10% back along the way.