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Affirm Normalizing Shampoo

Best for Straight, Wavy hair with…
$24.56
$2.46 back in GLOW Bucks
In Stock Ships in 1–2 business days
Add $125.44 for free shipping
Order today — arrives soon · ships from Ohio in 1–2 days
Authenticity guaranteed, salon-direct
Free shipping over $150
30-day returns
Earn 10% in GLOW Bucks
Description

Affirm Normalizing Shampoo was developed to assure complete hair neutralization. The acid balance is pH 6.0 in a detangling, concentrated shampoo formula such as this. The unique color indicator in shampoo lathers pink when hair is not completely neutrali

Hair type: Straight, Wavy, Curly
Targets: Color protection
Benefits
  • Produces rich lather to effectively cleanse and eliminate all residual relaxer traces.
  • Color indicator turns lather from pink to white when normalization is complete.
  • Insures that just-relaxed hair has returned to the normal pH range.
  • Contains natural botanical extracts and humectants to moisturize hair.
  • Repairs damaged areas along the hairshaft.
  • Helps re-align and close cuticles.
  • Leaves hair tangle-free and manageable.
  • Economical to use.
Key ingredients
  • Aqua/Water/Eau
  • Disodium Cocoamidopropionate
  • Lauramide DEA
  • Amino Methyl Propanol
  • Polysorbate 20
  • Hydrolyzed Wheat Protein
  • Polyquaternium 7
  • Imidazolidinyl Urea

As listed by the brand.

How to use

Step 4 of the Affirm Relaxer System For complete details, refer to Professional Instructions.) After rinsing Affirm conditioner from hair, lather well with Affirm Normalizing shampoo. Rinse and repeat for a maximum of two sudsings

Shipping & returns

Free shipping on orders over $150. Most orders ship within 1–2 business days from Strongsville, Ohio. Free 30-day returns on unopened products.

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