Est. 1994, New York City
DevaCurl
Hair Care at Studio 1 Beauty — curated since 1976
Curly hair, no-poo, silicone-free
DevaCurl is the curl authority — dedicated exclusively to curly, wavy, and coily hair since 1994. Their no-lather, silicone-free approach revolutionized how curls are cared for. From the iconic No-Poo cleanser to their SuperCream styling cream, DevaCurl celebrates natural texture and helps every curl reach its full potential.
Focus: curly hair, no-poo, silicone-free
Est. 1994, New York City · Shop DevaCurl with confidence at Studio 1 Beauty — every product is 100% authentic, sourced from authorized distributors. Earn 10% back as GLOW Bucks on every order.
What they're known for
Curly hair
No-poo
Silicone-free
Not sure where to start with DevaCurl?
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Frequently asked questions
Which product should I start with?
Start with the hero product for your concern — usually a treatment or targeted shampoo. Not sure? Ask Vi for a personalized recommendation based on your hair type.
How long until I see results?
Most customers notice a difference within 2-4 washes. Bond-repair treatments show results after the first use. For long-term transformation, stay consistent for 4-6 weeks.
Can I mix this brand with other brands?
Absolutely. We specialize in building cross-brand routines — combining the best products from multiple professional brands based on what your hair actually needs.