Est. 1994

American Crew

Hair Care at Studio 1 Beauty — curated since 1976

Men's grooming, barbershop-quality, styling

Shop all American Crew

5 products available

American Crew is the leading professional men's grooming brand, trusted by barbers worldwide since 1994. From pomades and gels to shampoos and conditioners, every product is designed for the modern man who takes his grooming seriously. Used in barbershops across the globe.

Focus: men's grooming, barbershop-quality, styling

Est. 1994 · Shop American Crew with confidence at Studio 1 Beauty — every product is 100% authentic, sourced from authorized distributors. Earn 10% back as GLOW Bucks on every order.

What they're known for

Men's grooming

Barbershop-quality

Styling

Not sure where to start with American Crew?

Tell Vi about your hair and goals — Vi scores every American Crew product to your strands, in just a few clicks.

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Common Questions

Frequently asked questions

Which product should I start with?

Start with the hero product for your concern — usually a treatment or targeted shampoo. Not sure? Ask Vi for a personalized recommendation based on your hair type.

How long until I see results?

Most customers notice a difference within 2-4 washes. Bond-repair treatments show results after the first use. For long-term transformation, stay consistent for 4-6 weeks.

Can I mix this brand with other brands?

Absolutely. We specialize in building cross-brand routines — combining the best products from multiple professional brands based on what your hair actually needs.

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