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MatchStart analysis
American CrewFirm Hold Styling Gel4 sizes$18.54 – $34.00Sulfate-freeColor-safe
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Est. 1994
Hair Care at Studio 1 Beauty — curated since 1976
Men's grooming, barbershop-quality, styling
18 products available
American Crew is the leading professional men's grooming brand, trusted by barbers worldwide since 1994. From pomades and gels to shampoos and conditioners, every product is designed for the modern man who takes his grooming seriously. Used in barbershops across the globe.
Focus: men's grooming, barbershop-quality, styling
Est. 1994 · Shop American Crew with confidence at Studio 1 Beauty — every product is 100% authentic, sourced from authorized distributors. Earn 10% back as GLOW Bucks on every order.
What they're known for
Tell Vi about your hair and goals — Vi scores every American Crew product to your strands, in just a few clicks.


Start with the hero product for your concern — usually a treatment or targeted shampoo. Not sure? Ask Vi for a personalized recommendation based on your hair type.
Most customers notice a difference within 2-4 washes. Bond-repair treatments show results after the first use. For long-term transformation, stay consistent for 4-6 weeks.
Absolutely. We specialize in building cross-brand routines — combining the best products from multiple professional brands based on what your hair actually needs.